Below, we share our analysis on the 9 weaknesses we have identified in current practices of social and political activism.
Decision-makers and the media often exploit these shortcomings to excuse their decisions to disregard public actions they describe confused in their message and unclear in their goals, disengage with interlocutors they consider disorganised, and justify poor media coverage of actions they see lacking basic newsworthy criteria.
Our analysis was guided by this research-based project whose mission is to give a distinct identity and a stronger voice to social and political activism actions, and its aims is to respond to these weaknesses. It builds on the study of essential theoretical foundations of activism, protests and nonviolent public actions, and on the analysis of 4 (un)successful social campaigns and political protests.
Based on the study, we have also created a new symbol. This is understood in various languages and is largely received in numerous cultural contexts. It is customisable with targeted slogans according to linguistic needs and creative preferences. It can be used for numerous social issues and political matters. It can be displayed on a large variety of activism merchandise usable in conventional and alternative tactics.
A selection of our products showing several slogans formulated using different verbal formulae and templates in many languages and on various social and political topics is available in our external shop(s).