NO univocal message

The impact of statements scattered into multiple sub-messages is weaker than a univocal message and a simple logo

Campaigners and protesters participating in public actions show their limitless creativity through their own-formulated messages usually displayed on banners. However, actions’ statements scattered into multiple sub-messages fail to transmit authority and clarity associated with a univocal message and a simple logo.

Defining this variety of messages a ‘confusion’, decision-makers and the media often defend their decisions to disregard public actions.

Learn about the other weaknesses we have identified.

Confusing messages

A univocal message

Confusing messages

A unifying logo

LESBOPHOBIA : Não BASTA!

£15.99

XÉNOPHOBIE : BASTA! (Ré)agissons

£11.99

Violencia contra la mujer, Digamos ¡ BASTA !

£14.99

I HAVE JUST ONE WORD FOR MR. TRUMP: BASTA!

£15.99

Gewalt gegen Frauen ? Stopp, Nein, BASTA !

£15.99

Гомофобия. Собрались, чтобы сказать БАСТА!

£ 15.99

Io dico BASTA! femminicidio. E tu?

£11.99

Și eu spun BASTA! homofobia

£11.99