Rabia means four in Arabic. Rabia is also the Arab name for Tahir, the square in Cairo unfortunately famous for being the place of resistance of anti-coup protesters, and the theatre of a grave massacre. The contrast of the colours black on yellow background is conventionally used for danger signs.
Word and design mutually reinforce the double meaning of R4BIA (four fingers / number 4 in the text / Rabia Square) while, altogether, the logo conveys a simple, clear, strong and univocal statement that can be summarised as follows: Government watch out!. What happened in R4BIA / Tahir Square can be dangerous.
However, outside the Arab world the association between Tahir Square (and its tragic events) and R4BIA (four fingers) needed quite a bit of explanation. Moreover, for its specific association with a particular event / country, it was difficult to adopt and exploit the strong protest symbolic power of this logo for public actions elsewhere.
Scroll down to learn more about strenghts and limits of this action, or discover our analysis of the other three case studies.