It aims at responding to the 9 weaknesses identified in today’s practices of social and political activism. It builds on the study of essential theoretical foundations of activism, protests and nonviolent public actions, and on the analysis of 4 past (un)successful social campaigns and political protests.
Based on this research, a new symbol has been created. This is understood in various languages and is largely received in numerous cultural contexts. It is customisable with targeted slogans according to linguistic needs and creative preferences. It can be used for numerous social issues and political matters. It can be displayed on a large variety of activism merchandise usable in conventional and alternative tactics.